“… In song and in dance man expresses himself as a member of a higher community; he has forgotten how to walk and speak and is on the way toward flying into the air, dancing. His very gestures express enchantment. Just as the animals now talk, and the earth yields milk and honey, supernatural sounds emanate from him, too: he feels himself a god, he himself now walks about enchanted, in ecstasy, like the gods he saw walking in his dreams. He is no longer an artist, he has become a work of art: in these paroxysms of intoxication the artistic power of all nature reveals itself to the highest gratification of the primordial unity…”
- Friedrich Nietzsche
Sales is an art form. Ever heard that said before? Actually, one of the sales greats, Tom Hopkins, published one of the greatest books the industry has ever seen when he wrote “How to Master the Art of Selling”.
The great artists of the last six-hundred years - Picasso, Renoir, Degas, Michelangelo, Da Vinci, to name a select few - produced their works with an untamed passion for creation, expression, and story. The nascent inspiration of art comes from a place within the deep recesses of the soul, presenting itself to those who sincerely experience it as a reflection of the most vulnerable parts of human quintessence. It is something of wonder that is truly unique to us.
The instruction for today’s post is simple: immerse yourself in your craft, whatever it may be. Commit to all aspects of your creation and leave no soul-stone unturned. Those around you - clients, friends, family - crave the invariable and authentic connection of that part of us which makes us human. By revealing that part of you and adding it to your daily interactions you will begin to attract the same.
From a purely business standpoint, clients will be grateful for authenticity and most likely will respond in kind, however this requires a commitment to transparency and full engagement of craft.
Push yourself, because no one else is going to do it for you.
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