“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.”
Don’t forget that the people you connect with on a daily basis are real. Cold calling, follow-ups, contracts, proposals - these are all interactions based on a relationship with real people. These people are customers to you, but they are friends, fathers, mothers, aunts, uncles, brothers, sisters, cousins, sons, and daughters to the other people in their lives. It just so happens that you have connected with them because you have a solution that resolves a work problem they’re having. It’s easy to forget that we have more dimensions than just the current topic at hand.
Remember to maintain your humanity when dealing with other humans... and that goes for all things in life, not just business. We share this planet and as much as we all have individual histories, experiences, and beliefs, we are all trying to live our best life the only way we know how. The next time someone answers the phone when you cold call, be sure to envision them as the complex and unique people they are.
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