“Here the ways of men divide. If you wish to strive for peace of soul and happiness, then believe; if you wish to be a disciple of truth, then inquire.”
-- Friedrich Nietzsche
It’s a quote that holds especially true today given the existing political climate of the world. We have the option to choose complacency and surrender our minds in exchange for “safety” and someone’s version of happiness. The alternative is that we ask the questions that are not always comfortable to ask and in turn, find truth.
This is equally true in the selling process. Generally speaking, we have been wired to show a basic level of respect to those around us when doing business. In so, we also feel compelled to spare the emotions of our customers just as buyers sometimes try to spare the emotions of their salespeople.
As much as one can appreciate the consideration of feelings, our job as sales professionals is to get to the truth. Without it, we cannot understand what sits at the core of the objections preventing customers from making decisions. Without truth, we simply can’t help our customers.
The moral today is to ask questions - become a disciple of truth and both you and your customer will discover true peace and happiness.
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