As the last chapter of 2020 draws to a close, it’s time to think ahead to the new year and ask ourselves if there is anything different that we can do to boost our game. One of the best tools I’ve come across this year is personalized video. If you’re not already using this as part of your outreach, you need to start. There are several service providers out there, however I haven been using Vidyard because they have a free starter account that you can sign up for. It gives you the ability to record and send videos, and drop them right into your emails as well.
Each year DemandMetric and Vidyard produce a report about the state of video. I’ll post a copy of the link below, but here are some amazing stats on the use of video.
The percentage of respondents who report their company creates more than 51 videos each year increased by 254% in 2020.
The percentage of respondents who report they are investing in 1:1 video has increased by 471% since last year.
The percentage of respondents who report using video in customer and sales conversations increased by 93% year-over-year.
I strongly encourage you to download the full report here: https://www.vidyard.com/resources/state-of-video-report/
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