Authentic Client Communication in 2022

    When you're making regular prospecting outreach, you already know you're up against companies in the same space. What about everything and everyone else in the world? Does the world stop just so you can make your calls? The below infographic is the 2020 version of what happens in an internet minute. Each one of these represents another element you have to contend with on a daily basis. Call it noise, call it traffic, call it the everyday… It represents the din of the business battlefield. The competition is stiff and you need to stand out by overcoming the noise of:

• 59 million messages sent using IM services like Facebook Messenger or WhatsApp
• 190 million emails being sent
• 194,444 Tweets going out
• 4.7 million videos viewed
• 19 million texts sent
• 3.8 million searches made on Google
• 380 websites are created
• Users upload 100 hours of new video material on YouTube

    What's the lesson? Be creative and genuine in your outreach. Be memorable. When your prospects are getting bombarded with communication it gets harder to get noticed, so make your message count.

    A word of caution in your outreach efforts: don't miss the forest for the trees.

    You're sending an email, making a call or sending a text away and thinking "that's one down, 12,972 to go." Not only is that a total mindset killer, but it's also hurting your ability to build relationships. Look at your outreach like building relationships and each one is you building a deeper connection with the prospect you're talking to.