“The only faith that wears well and holds its color in all weathers is that which is woven of conviction and set with the sharp mordant of experience.”
- James Russell Lowell
I'm an expert in sales. What makes me an expert is a combination of experience, education, and the practical application of both. Those aspects are then channeled into a potent storm of thought so when I’m sitting across the table from a client, they feel the full weight of my convictions when I open my mouth. It gives clients peace of mind to know that someone with deep knowledge and experience is helping them with a critical aspect of their business. Think about this… how would you feel going to a doctor for a life-saving surgery and during the initial consultation he projected as bumbling, distracted, and hesitant in his abilities to solve your medical issue? Are you really going to let him put you under and pick up a scalpel?
So many great salespeople approach a client meeting the same way - lacking conviction and faith in themselves, their solution, and their ability to make a difference. Rest assured that we are more than capable of helping our customers with their problem but we need to BELIEVE that within ourselves.
Belief is such a powerful force. It can change minds, change lives, change everything. We need to ask ourselves if we believe in what we do, who we are, our product, our solution, our ability to change a customer’s life for the better?
Do we have the courage to hear the answer? You’re fucking right we do. And the answer is YES.
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